Privacy policy

Privacy Policy

Last updated: 22 December 2025

Ladurée South Africa (“Ladurée”, “we”, “us”, or “our”) operates this website and online store to provide you with our products and services (the “Services”).

This Privacy Policy explains how we collect, use, disclose and protect your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (“POPIA”) and other applicable South African laws.

By accessing or using our Services, you agree to the collection and use of your personal information as described in this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies or can reasonably be linked to you.

Depending on how you interact with our website, we may collect:

Information you provide directly

  • Full name
  • Email address
  • Telephone number
  • Billing and delivery address
  • Account login details
  • Order details and purchase history
  • Information submitted through customer service enquiries

Payment information

Payments are processed securely via Shopify and its integrated payment providers. We do not store your full credit or debit card details.

Automatically collected information

  • IP address
  • Browser type and device information
  • Pages visited and browsing behaviour
  • Cookies and similar tracking technologies

2. How We Use Your Personal Information

We use your personal information to:

  • Process and fulfil your orders
  • Deliver products to you
  • Communicate with you about your orders or enquiries
  • Manage your account
  • Process returns and refunds
  • Improve our website and customer experience
  • Prevent fraud and ensure security
  • Send marketing communications (where you have consented)
  • Comply with legal and regulatory obligations

We will only process your personal information where we have a lawful basis to do so, including your consent, the performance of a contract, compliance with legal obligations, or our legitimate business interests.

3. Marketing Communications

If you opt in, we may send you promotional emails about products, special offers, or events.

You may unsubscribe at any time by:

You will still receive transactional emails relating to orders or account activity.

4. Sharing of Personal Information

We do not sell your personal information.

We may share your information with:

  • Shopify, which hosts our online store
  • Payment processors
  • Courier and logistics partners
  • IT service providers
  • Marketing service providers (where applicable)
  • Professional advisors where required
  • Regulatory authorities or law enforcement where legally required

All third-party service providers are required to protect your information and process it only for authorised purposes.

5. Shopify Hosting

Our store is hosted on Shopify Inc. Shopify provides the online e-commerce platform that enables us to sell our products to you.

Your data may be stored through Shopify’s data storage, databases and applications. Shopify processes personal information in accordance with its own privacy policy, available at: https://privacy.shopify.com

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Ensure the website functions properly
  • Remember your preferences
  • Analyse website traffic
  • Improve user experience
  • Support marketing and advertising efforts

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain website functionality.

7. International Transfers

Some of our service providers, including Shopify, may process or store personal information outside South Africa.

Where personal information is transferred outside South Africa, we ensure that appropriate safeguards are in place as required under POPIA.

8. Data Retention

We retain personal information only for as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Maintain business records
  • Comply with legal obligations
  • Resolve disputes

When information is no longer required, it will be securely deleted or de-identified.

9. Your Rights Under POPIA

Under South African law, you have the right to:

  • Request access to your personal information
  • Request correction or updating of your information
  • Request deletion of your information (where legally permissible)
  • Object to processing in certain circumstances
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Regulator

To exercise any of these rights, please contact us at: maison@ladureesa.co.za

If you are not satisfied with how we handle your personal information, you may lodge a complaint with:

The Information Regulator (South Africa)
Website: https://www.justice.gov.za/inforeg/

10. Children’s Information

Our Services are not intended for children under the age of 18. We do not knowingly collect personal information from minors without parental consent.

If you believe a child has provided us with personal information, please contact us so we can remove it.

11. Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure or alteration.

While we take security seriously, no online system is completely secure.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices.

Updates will be posted on this page with a revised “Last updated” date.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

Email: maison@ladureesa.co.za