The story begins in 1862 when Louis Ernest Ladurée opened his bakery on Rue Royale in Paris. Since then, Ladurée has constantly reinvented itself. The originator of the macaron, a pioneer of tea rooms, and unparalleled in its art of reinterpreting its classics and forging connections with fashion and the spirit of the times, Ladurée tells the story of Paris and the Parisian spirit.